This is a typical customer lifecycle from awareness all the way through to advocacy:
For someone in digital sales and marketing (websites!) it's a great way to break down where a customer sits in their buying journey.
I love the idea that at every stage of the lifecycle there's a number of interactions and we as individuals or companies are being weighed and judged ⚖️ - for better or worse!
Awareness is a potential buyer (prospect) becoming aware of your existence.
For most of our customers awareness is; networking, referrals, and social media. Websites can of course be used for awareness through SEO and paid ads, nevertheless this isn't typical of our customer base.
Selling is complex. It's said that it takes 8-12 touch points before a sale is made. That's often weeks, months or even years before someone is ready to buy.
Once again, for weeks, months or years your business is being weighted and judged through a series of micro interactions and touch points ⚖️. Here's some examples:
Yolkk was built for Stage 2 - Consideration.
We've established that each micro interaction changes a prospects conviction.
It's typical that from the 8-12 touch points it takes to make a sale one of those will be your website.
The unbelievable fact we've found is that your prospect's website expectations are extremely low!
Most SME websites aren't great. They are at their worst, a place that turns customers off altogether and at best a list of services.
Very few actually offer information that can 1) be used to inform a buying decision 2) builds trust and industry authority.
So, what happens then when your website exceeds expectations?
You've created the awareness that has led a customer to your website. They're now in the consideration phase. Imagine if your website was able to satiate a prospects curiosity by educating them about how you help your customers.
What if your website walks them through what a prospect is typically feeling without your solution? How are they now feeling following becoming a customer?
That's our job at Yolkk.
We follow a process (learn more) and our copywriting framework (download here) to ensure potential customers find value and authority before they leave your new website.
Yolkk follows a structured process to ensure we capture the best of your business and the benefits you offer customers. We then signpost customers to positively affect:
If you don't believe a website can offer relevant information that encourages purchases head to Yolkk.com now to be persuaded otherwise!
Always nice to finish with a profound quote:
"A brand is a gut feeling about a product, service or company".
Marty Neumeier.
We of course believe we can influence that gut feeling ⚖️.
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This is a typical customer lifecycle from awareness all the way through to advocacy:
For someone in digital sales and marketing (websites!) it's a great way to break down where a customer sits in their buying journey.
I love the idea that at every stage of the lifecycle there's a number of interactions and we as individuals or companies are being weighed and judged ⚖️ - for better or worse!
Awareness is a potential buyer (prospect) becoming aware of your existence.
For most of our customers awareness is; networking, referrals, and social media. Websites can of course be used for awareness through SEO and paid ads, nevertheless this isn't typical of our customer base.
Selling is complex. It's said that it takes 8-12 touch points before a sale is made. That's often weeks, months or even years before someone is ready to buy.
Once again, for weeks, months or years your business is being weighted and judged through a series of micro interactions and touch points ⚖️. Here's some examples:
Yolkk was built for Stage 2 - Consideration.
We've established that each micro interaction changes a prospects conviction.
It's typical that from the 8-12 touch points it takes to make a sale one of those will be your website.
The unbelievable fact we've found is that your prospect's website expectations are extremely low!
Most SME websites aren't great. They are at their worst, a place that turns customers off altogether and at best a list of services.
Very few actually offer information that can 1) be used to inform a buying decision 2) builds trust and industry authority.
So, what happens then when your website exceeds expectations?
You've created the awareness that has led a customer to your website. They're now in the consideration phase. Imagine if your website was able to satiate a prospects curiosity by educating them about how you help your customers.
What if your website walks them through what a prospect is typically feeling without your solution? How are they now feeling following becoming a customer?
That's our job at Yolkk.
We follow a process (learn more) and our copywriting framework (download here) to ensure potential customers find value and authority before they leave your new website.
Yolkk follows a structured process to ensure we capture the best of your business and the benefits you offer customers. We then signpost customers to positively affect:
If you don't believe a website can offer relevant information that encourages purchases head to Yolkk.com now to be persuaded otherwise!
Always nice to finish with a profound quote:
"A brand is a gut feeling about a product, service or company".
Marty Neumeier.
We of course believe we can influence that gut feeling ⚖️.
Networking and BNI is my main sales tool and I think I've only tapped into 25% of it's potential! I'm referred by trusted colleagues and friends to business looking for the services I offer. Joining is a commitment of time and money but a great way of ensuring you always have on ongoing sales tool.
Finding a referral partners is key. This might be inside or outside of your group (BNI isn't just a chapter but a UK wide network). Networking with likeminded individuals is incredible, nevertheless, you need to find strategic individuals and businesses where business can be passed back and fourth to maximise your investment.
